Michelle is the founder of www.marketingyourbusiness.ca, a project management marketing consulting company serving small and mid-sized businesses.
With 24 years of experience in Marketing Communications, including twelve years at Xerox Canada, her most client roster includes The Pain Clinic, ThinkOn, Polyclinic Family and Specialty Medicine, Champagne Centre, Jamie Gold Law, Lauren Homes, Bayview Sheppard RMT, eNRG Consulting and Gift Gowns.
Utilizing valued suppliers from her corporate days. services provided range from part-time marketing roles to specific project management such as website creation, content writing, managing events, and brochure creation. In 2012, Michelle launched getsocialtoday.ca leveraging her marketing and communications experience and understanding that ‘social media is not a fad” getsocialtoday.ca offers business virtual assistance in creating, updating and maintaining their social media sites.
Michelle enjoys her yearly trips to Lakehead University to teach LinkedIn 101 to Masters Students and has also taught at Seneca College in the past. Passionate about “Mother Earth”, she and her husband Kirk, built an ‘eco-home’ in 2011. Their blog details their green journey, starting in July 2007 as well as the media coverage generated as Michelle tried to ‘recycle’ their house in 2009; as she ran a successful community geothermal drilling event in May 2010 and then worked with LEAF for a successful tree planting event in May 2011 which was featured in two newspapers and on CTV news.
‘When I first opened my business I didn’t know where to start with marketing my services. Michelle was creative, passionate and a good professional companion in making my business grow.’ SD,Owner, Purple Carrots Drama, Inclusive drama classes specializing in different learning abilities, created by a Speech-Language Pathologist.
We worked with Michelle as our part time marketing consultant. She’s knowledgeable, organized and most importantly persistent. I recommend her. KL and LL, Toronto Area Private School
Michelle delivered a 3 hour session on Linkedin to our Graduate students. Our students found the session to be fun, informative and very useful. We have already invited Michelle to conduct similar sessions with our students on regular basis and hope to see her in the first quarter of next year. Naqi Sayed, Associate Professor, Lakehead University
We hired Michelle to move our website launch project along. She was efficient and easy to get in touch with. She is an energetic go-getter who will work hard to get the results you want. Michelle was very good in project managing the web launch. VB, Champagne Centre