Michelle is the founder of www.marketingyourbusiness.ca, a project management marketing consulting company serving small and mid-sized businesses.
With 25+ years of experience in Marketing Communications, including twelve years at Xerox Canada, her most recent client roster includes Nurse Next Door -Beaches, The Talent Company, ENRg Consulting, Northtown Dental, Centennial College, Imagining Possibilities, Bayview Sheppard RMT and Gift Gowns.
Michelle has enjoyed yearly trips to Lakehead University to teach LinkedIn 101 to Masters Students, has taught marketing at Seneca College and currently teaches LinkedIn bi-monthly at Stafford House.
Most recently, Michelle has launched Special Needs Consultant, providing personalized resources report to help families and their loved ones navigate the arduous system of supporting an individual with special needs.
During Wave One of the pandemic, she co-founded SewForTO. This powerful group of over 200 volunteers supplied over 26,000 non-PPE masks, scrub caps and ear savers in just three months for frontline workers. She then gathered a group of sewists from Toronto (masksandscrubcaps) to produce and sell locally-made reusable masks, Smile Accessible Clear Window masks, scrub caps and other mask accessories.
Michelle is also deeply involved in her community and in December, 2020 co-founded shopwillowdale, which is an online directory for Willowdale and the GTA and is currently a volunteer voting member of the WillowdaleBIA marketing subcommittee. She is also a Founding Member of the West Willowdale Neighbourhood Association. She was actively involved with WeLoveWillowdale and the Yonge Street Tragedy Commemoration and spent four years Parent Council Member at Cardinal Carter Academy for the Arts. She continues to cherish her time teaching Children’s Liturgy with her teenage daughter Ella at St. Gabriel’s Church.
Passionate about ‘Mother Earth’, she and her husband Kirk, built an ‘eco-home’ in 2011. Their blog details their green journey, starting in July 2007 as well as the media coverage generated as Michelle tried to repurpose their house in 2009; as she ran a successful community geothermal drilling event in May 2010 and then worked with LEAF for a successful tree planting event in May 2011 which was featured in two newspapers and on CTV news.
‘When I first opened my business I didn’t know where to start with marketing my services. Michelle was creative, passionate and a good professional companion in making my business grow.’ SD,Owner, Purple Carrots Drama, Inclusive drama classes specializing in different learning abilities, created by a Speech-Language Pathologist.
We hired Michelle to move our website launch project along. She was efficient and easy to get in touch with. She is an energetic go-getter who will work hard to get the results you want. Michelle was very good in project managing the web launch. VB, Champagne Centre
We worked with Michelle as our part time marketing consultant. She’s knowledgeable, organized and most importantly persistent. I recommend her. KL and LL, Toronto Area Private School
Michelle delivered a 3 hour session on Linkedin to our Graduate students. Our students found the session to be fun, informative and very useful. We have already invited Michelle to conduct similar sessions with our students on regular basis and hope to see her in the first quarter of next year. Naqi Sayed, Associate Professor, Lakehead University